The footage published on depicts industry-standard cruelty and abuse in the animal agriculture sector.


Content shown here is from Australia but represents the reality of this industry worldwide.


This is not a call to action against particular companies or their staff but rather to raise awareness of the industry as a whole.


Several examples of this industrialised cruelty has been released by animal rights groups over the past decade and there is little difference between each case. is not pushing for higher animal welfare standards or legal action against these facilities, we hold the stance that all animals have the right to safety and autonomy and not property of an entity for the purpose of financial gain.


Through twenty years of thorough analysis of the animal agriculture industry, we recognise that there is no such thing as a cruelty-free animal agriculture or entertainment system, period.

We offer the consumer a chance to make informed choices, to align their actions with their values and to opt for the more responsible alternatives to animal-based products.


This is mass-scale systematic cruelty and it will continue as long as you, the consumer, demand it with your dollar.

"The truth will set you free, but first it will make you angry."
- Gloria Steinem